What Is Our Focus?
The world is currently in an era where design is no longer an after thought but a necessity. Although Carnival Costumes may not be considered a necessity to many that does not make it any less relevant. The true essence behind Carnival is of spirituality and renewal. This festivity came to be as a display of cleansing one’s spirit before welcoming the lenten season by adorning the body with beautifully designed garments. Although this seems no longer relevant to masqueraders, we at Riveting Artistry Studio feel a need to remind people of the meaning behind this celebration through our designs.
We strive to ensure that this legacy of applying meaningful design concepts to costumes continues onto the next generation. In order to accomplish this during the months on July and August we open our doors to any persons interested in learning the art of constructing costumes and effective design. Persons will be able to learn about all aspects of the design process from concept to distribution. They will also be educated on the History of Carnival and the importance of designing with a purpose.
At Riveting Artistry we encourage creativity after all no two people think the same way. In order to maintain and nurture creativity, designers are challenged and questioned on their design concepts and those of their fellow designs, allowing an open forum of creative ideas to flow and manifest through working as a team. By doing this we encourage an environment of communication where the designers could learn from each other and problem solve more effectively. We believe that by doing this we are preparing the next generation of designers to be more effective in their designs, whether in this creative field or others.
What Is Our Environmental Focus?
Our overarching goal is to produce products that are of the best quality in every way. The ambition and innovation used to realise our creations also drives our passion for being environmentally responsible. Thus, we aim to create beautifully executed costumes while being mindful of our impact on the environment. Although this goal of being environmentally friendly in all aspects of our production process has not yet been achieved, we are proud of the vast progress made thus far.
We are in the process of opening a new branch and in doing so the new facility, along with the current one, will be powered by solar energy. By doing this, the amount of carbon dioxide from electricity released into the atmosphere would be significantly decreased. According to Union of Concerned Scientist (2013) “Compared with natural gas, which emits between 0.6 and 2 pounds of carbon dioxide equivalent per kilowatt-hour (CO2E/kWh), and coal, which emits between 1.4 and 3.6 pounds of CO2E/kWh, solar emits only 0.07 to 0.2 pounds of CO2E/kWh”.
Presently during our conceptualisation period all designs are sketch on recycled paper or digitally on sketch apps as to eliminate the waste of paper.
The implementation of the colordry technique used by NIKE is being considered a possibility for dyeing our fabrics and feathers.
We have also reconsidered our packaging options. Instead of the expected cardboard box, we package our costumes in tote bags made of recycled materials, which consumers could then reuse.
Our Environmental Responsibilities
In the era go the “Go Green” initiative our company has taken into consideration the effects our industry has on the environment. However, since Carnival is a luxury and one that is consumer driven a creative approach to limiting any harmful attributes was taken.
With this in mind we create our products with ample durability and sustainability for them to be reused and repurposed. Our costumes could be reused in any of the following ways:
- As Monday wear for the following Carnival season
- In music videos, photo shoots and performances
- For Halloween as a Las Vegas show girl or belly dancer
- Dismantled for arts and crafts
- For international Carnival events
- Strip the decoration and use as undergarments
- Feathers used as dusters
- Headpieces used as decorative elements in the home
- Dismantled to use as parts for Kiddies Carnival costumes
- Dismantled parts used as Christmas decorations
Our Social Responsibilities Through Design
Since Carnival is a consumer driven field our company strives to be socially responsible through our designs and production. This means we explore the social, cultural, family and gender issues within our design sphere. According to Formosa, (2009) “Design should not systematically exclude people who have physical or cognitive challenges, or cultural or gender differences, simply because the design team did not consider these variables in their work”. As it concerns our company the only variable that raise alarms in this segment is financial segregation. It is no secret that Carnival costumes are quite costly and the more detail the higher the cost. The solution to this dilemma is still being looked into as to solutions or alternatives to allow people with limited financing to partake in the Carnival festivities.
Our design firm tries its best to be mindful of all social quarters. We design equally for both sexes, we are mindful of the cultures of those we design for, we provide costume alternatives for different family members (people of a certain age who prefer to be more conservative) and every year a different theme is chosen to subconsciously remind the public of the beauty, significance or meanings related to the themes.
It is also very important to us that our clients feel comfortable in their costumes, therefore we offer numerous variations to the costumes to satisfy every shape and size.
It is very important, as any type of creative individual to be mindful of the social responsibilities within our designs. We have the opportunities to impact, educate and give voice to different topics that should not be hidden information but made available to people from different parts of the world.
Union of Concerned Scientist, 2013. Benefits of Renewable energy use. [online] Available at: <http://www.ucsusa.org/clean_energy/our-energy-choices/renewable-energy/public-benefits-of-renewable.html> [Accessed 5 August 2014]
Formosa. D, 2009. Social Responsibility through Design. [online] Available at: <http://smartdesignworldwide.com/thinking/consumer-insights/social-responsibility-through-design/> [Accessed 28 July 2014]
Saucy, 2006. Recycling Costumes. [online] Available at: <http://www.trinidadcarnivaldiary.com/?p=4817> [Accessed 8 August 2014]
Trinidad Carnival Diary, 2012. Recycling Costumes. [online] Available at: <https://www.facebook.com/carnivaldiary/posts/506387662714557> [Accessed 8 August 2014]
The Academy of Design Professionals, 2013. Code of Professional Conduct. [online] Available at: <http://designproacademy.org/code-of-professional-conduct.html> [Accessed 17 November 2014]
Financial Planning Institute of Southern Africa, n.d. Code of Ethics and Professional Responsibility. [pdf]
Available at: <http://www.fpi.co.za/Portals/25/docs/Membership/Code_of_Ethics_web.pdf> [Accessed 17 November 2014]
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